Russian

The director of a Publishing house " Commercial messages "

Yuliya Valyeryevna Chelkogonova

33copy.jpg (11971 bytes) - "Commercial messages " the basic movement of activity of a Publishing house " Commercial messages ". As mass media the newspaper has passed registration since 1991. All this time she tried most full to shine business life in Omsk and area. Today have developed uneasy for submission of the objective, unbiassed information. Pledge of success and authority of the edition in market of MASS-MEDIA - rallied collective, and now is team of the clever, vigorous adherents, which will make everything to supply you with knowledge of events determining life of Omsk area.

The chief of an advertising service of a Publishing house " Commercial messages "

Anna Gennadyevna Petricheva

- For today circulation of our newspaper - 6000 copies. This figure is not casual. To recollect the editions of a similar structure and circulation of city of Novosibirsk " the Siberian capital ", " the Businessman - Siberia " enough. That is the practice of other cities once again convinces us that the increase of circulation is unacceptable. The circle of our readers is insignificant - but are the business, serious people, with which the destiny of city is not indifferent. Frequently this interest not only modern sense. The information is useful to them to successful business dealing. Editorial policy of the edition therefore forms a target audience of the readers and advertizers, first of all. ann_f.jpg (10781 bytes)
The important meaning in advertising strategy is given to system of distribution. Rather recently beginnings to be carried out delivery of the newspaper (1000 copies) in urban and regional administrations, financial structures of city, Omsk manufacturers, commercial organizations rendering services to the population, and also the part of circulation acts in a hall of expectation of a business - class of airline "Aerofleet". Other circulation is successfully realized through boothes " of the Russian seal " and on a subscription.

The main editor of a weekly journal " Commercial messages "

Marat Faukatovitch Isangasin

Probably, for each parent the more lovely own child. " It at me high ", - speaks the father about the child, and the neighbours whisper: " Well and poor ", " Thoughtful and constraining ", - from their point of view, "abrupt", " by a Word with anybody will not inform ". It is clear, that the sight from within on " Commercial messages " differs, how look at him from the party. Therefore I also shall try here to state the purposes and tasks, which are put at formation of each number of the newspaper, and on how many we managed them to carry out - to judge already to readers. 22.jpg (10078 bytes)
On one of last "fssemblies" at us the interview to the main engineer of the Siberian factory published on the eve and devoted joint with the Volgograd factory to release of a party of tractors understood. In a material there is an information on the project, about his participants and reasons of new orientation of the Siberian factory with Pavlodar tractor on Volgograd, even about the preliminary price of a product. But it is not clear: how the mechanism will work? What his financial bases? Whether it can support itself or here subjects for walking " are necessary state ". However, similar, about it even workers of the Siberian factory yet do not know.

When the correspondent " Commercial messages " goes on the enterprise, before it the task is put: to find out, at the expense of that works and there is a given organization, at the expense of what material or financial resources? At the expense of what production and what mechanism a ? of sale she keeps on water in our complex time?

Let's take banks. I think, that the readers of a magazine - professionals of advertising - know, that practically all publications about banks in Omsk MASS-MEDIAS carry advertising character. They are paid, hence, are not objective. I with the complete basis assert, that " Commercial messages " - unique in our city the edition, whence is possible to receive the information on Omsk banks, their problems, prospects current condition of businesses, because 90 % of materials on financial page of the newspaper have no under themselves of any money basis. Before an observer Yekaterinoy Servakh the task is put: to tell about banks the truth. Yes, not it is pleasant to all. Some bankers take offence, and is rather strong. Someone from offended, truth, already "was disorganized", as, however, and predicted in due time " Commercial messages ".

One of the most popular headings of the newspaper - "Career". About new purposes of the chiefs in administrations, law-enforcement bodies, at factories and factories. Not simply fact: have nominated, pier, such, and with his complete biography and information on what direction this man answers and for that assumes to change in a near future. Thus, " Commercial messages " for today more than 100 men "are open".

" The Commercial messages " have given the first large newspaper interviews at once after purpose the chief regional MIB Victor Kamercel, main military commander of area Vladimir Sadovskiy, chairman of Committee on management of property of Omsk area Nicita Chalmin, chairman of Omsk regional committee of state statistics Anatoliy Ageenko, assistant of the chapter of administration of city of Omsk Georgiy Sergienko and many others.

It is clear, that our newspaper not mass, she for those who accepts the decisions on any independent steps in Omsk region. You see each such movement is connected with actions of authority, with financial conditions in area, with outsets on this or that existing enterprise, his chiefs and proprietors, with questions of the real estate (whether it be rent of office or purchase of shop). The exclusive information on all it is present in our newspaper. And I am ready with the newspapers in hands to prove, that such information in one number of our newspaper are more, than in all Omsk newspapers for the same week which has been taken together.

The last year the Russian TV more than once advanced the motto: " Everyone tell that occurs. We tell that occurs actually ". When I for the first time have heard it, was indignant. It was that phrase, which I repeated long before it, considering the concept of the newspaper " Commercial messages ". This year, the truth, has removed this motto, but " the Commercial messages " continue by him to be guided.

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