||Alexandra Vladimirovna Generalova
Main scientific interests:
1. Social psychology; personnel management.
2. Theory to mass communications.
Psychology of groups, crowd ,generalities ( group track record, group track
record management, methods of influence on the group, conformism and etc.)
Person in the group
Motivation scope of activity in step of shaping the market relations at
a period of the economic crisis.
Problem of evaluation of professional activity of creative profession representatives.
3. Psychology of advertisment an influence of the form, colour, motion
in promotional trailers on the perception of advertising messages; expert
evaluation to advertising product;
Modern methods of studying the communication relationships.
Study influences of facilities to mass communications on political and
economic behaviour mass. - monitoring public opinion; - mechanisms of efficient
information influence and e.t.c.
4. Psychological problems an deviation a children and teenagers. Family
as a main factor of shaping deviation and delicvent behaviour; valuable
to orientation as a mechanism an regulation social behaviour;
Alexandra V. Generalova
Chair of Practical Psycholology
Department of Economics
Omsk State University